Write & submit a WhatsApp template

Every message you start needs a Meta-approved template. Here's how to write one that gets approved.

1. 1

   Why templates exist

   WhatsApp only lets you start a conversation — or reply after the 24-hour window closed — with copy Meta reviewed in advance. Replies inside the window need no template.

2. 2

   Start from a ready-made template

   Templates → «Ready-made templates» gives you order updates, cart reminders and offers already written to pass review. Edit the wording to sound like your store.

3. 3

   Or write your own

   «New template» → give it a name, a language and a category: Utility for order and account updates, Marketing for offers and campaigns, Authentication for codes. The category decides how Meta prices and reviews it, so pick honestly.

4. 4

   Use variables and add buttons

   Write {{1}}, {{2}} where the name, order number or amount should go, and give each one a sample value — Meta rejects templates without samples. You can add up to 3 buttons: quick reply, a link, or a call button.

5. 5

   Submit and watch the status

   Submit it and Meta reviews it — usually minutes, sometimes longer. Use «Refresh status» on the Templates page to see approved or rejected. Only approved templates show up when you build a campaign.

6. 6

   Adding a discount code

   Create a fixed coupon in your store dashboard, then type the code straight into the template body before submitting — e.g. «Use code SAVE10». It becomes part of the approved copy and goes out to everyone as-is; no extra variable needed.