1. Agreement
These Terms of Service ("Terms") govern your use of Moyafa (the "Platform"), operated by Three Lines Company Ltd, registered in the Kingdom of Saudi Arabia ("we," "us," "our"). By creating an account or using the Platform, the store or brand using it ("you," the "Store") agrees to these Terms. If you are accepting on behalf of a company, you confirm you are authorized to bind it.
2. The service
The Platform is a multi-tenant software service that lets Stores manage customer communication and selling over WhatsApp and connected channels, including a shared team inbox, message templates, broadcasts, automation, AI-assisted replies, and integrations with the Store's WhatsApp Business Account and its Salla or Zid store.
3. Accounts and eligibility
You must provide accurate registration information, keep your credentials secure, and be a legally registered business able to enter into these Terms. You are responsible for all activity under your account and that of your agents.
4. Fees and billing — two separate bills
- Platform subscription: We bill you for access to the Platform's software and any add-ons through our payment provider, on a recurring basis, in advance, exclusive of VAT and other taxes which you are responsible for.
- WhatsApp messaging (billed by Meta, not by us): As a Meta Tech Provider, we do not resell WhatsApp messaging. You add your own payment method to your own WhatsApp Business Account, and Meta bills you directly for messaging (conversation/template charges). These charges are separate from, and not included in, your Platform subscription.
- AI usage (billed by your provider): AI features run on an API key you supply; the AI provider bills you directly for that usage.
- Bookings, payments, and seller of record: For appointment and booking features, you are the seller of record for the services you provide to your customers. You set your prices, collect payment directly (cash, bank transfer, or your own payment processor), and issue any receipts, invoices, or tax documents in your own name. Moyafa provides scheduling and communication software only: it does not process, hold, or receive your customers' booking payments, is never a party to the transaction between you and your customer, and issues no tax invoice on your behalf. Any tax invoice is issued through your own accounting / e-invoicing account (for example Qoyod) under your own ZATCA registration.
Subscriptions renew automatically unless cancelled before the renewal date. Fees are non-refundable except where required by law.
5. Third-party integrations
The Platform connects to third-party services at your direction, including Meta/WhatsApp, Salla, and Zid. Your use of those services is governed by their own terms, and you are responsible for maintaining your accounts with them, including registering and verifying your own WhatsApp Business Account, completing display-name approval, and complying with the WhatsApp Business and Commerce policies. We are not responsible for changes, outages, or actions taken by those third parties.
6. Your AI provider key
AI features require you to provide your own AI provider key (e.g. OpenAI or Anthropic). You authorize us to store that key in encrypted form and to use it to deliver the AI features you enable. You are responsible for your AI provider account, its charges, and compliance with its terms. AI output is assistive and may be inaccurate or incomplete; you are responsible for reviewing and for any message your team or your automation sends.
7. Your responsibilities and acceptable use
You agree that you will:
- Obtain valid opt-in consent from your customers before messaging them, and promptly honor every opt-out.
- Comply with all applicable laws, including the Saudi Personal Data Protection Law (PDPL), and with WhatsApp and Meta policies.
- Not collect or transmit full payment card numbers, bank account numbers, or national ID numbers through chat.
- Not use the Platform to send spam, unlawful, deceptive, infringing, or harmful content, or to harass or defraud.
- Be responsible for the content you send and for the accuracy of catalog, pricing, and order information you provide or sync.
We may suspend accounts that breach this section to protect the Platform, its users, or end customers.
8. Data protection and roles
For personal data of your own customers processed through the Platform, you are the data controller and we are your processor, processing such data only on your documented instructions to provide the service. For your account data, we act as controller. Our handling of personal data is described in our Privacy Policy, which forms part of these Terms. Where required, a separate Data Processing Addendum will apply.
9. Intellectual property
We own the Platform and all related software and materials. You own your content, your customer data, and your store data. You grant us a limited license to process that content solely to provide the service. You may not copy, reverse engineer, resell, or create derivative works from the Platform.
10. Confidentiality
Each party will protect the other's non-public information disclosed in connection with the Platform and use it only as needed to perform under these Terms.
11. Service availability
We aim for high availability but do not guarantee the Platform will be uninterrupted or error-free. We may perform maintenance and may modify or discontinue features, giving reasonable notice of material adverse changes where practicable.
12. Disclaimers
The Platform is provided "as is" and "as available." To the maximum extent permitted by law, we disclaim all implied warranties. We do not warrant any particular sales, deliverability, message throughput, AI accuracy, or business outcome.
13. Limitation of liability
To the maximum extent permitted by law, we are not liable for indirect, incidental, special, or consequential damages, or for lost profits, revenue, or data. Our total aggregate liability arising out of or relating to the Platform will not exceed the fees you paid to us for the Platform in the three (3) months preceding the event giving rise to the claim. This does not limit liability that cannot be limited under applicable law.
14. Indemnity
You will indemnify us against claims arising from your content, your messaging, your lack of valid consent, or your breach of these Terms or of third-party (including WhatsApp/Meta, Salla, Zid) or AI-provider terms.
15. Suspension and termination
You may cancel at any time, effective at the end of the current billing period. We may suspend or terminate access for breach, non-payment, legal requirement, or risk to the Platform or others. On termination, your right to use the Platform ends; we will make your data available for export for a reasonable period and then delete it, subject to legal retention.
16. Changes to these Terms
We may update these Terms and will post the updated version with a new "Last updated" date. Material changes will be notified to you, and continued use after they take effect constitutes acceptance.
17. Governing law and disputes
These Terms are governed by the laws of the Kingdom of Saudi Arabia. The competent courts of Khobar, Eastern Province will have jurisdiction over any dispute, without prejudice to any mandatory consumer or data-protection forum.
18. Contact
Questions about these Terms: legal@moyafa.com, or Three Lines Company Ltd, 32 A Street, Khobar, Eastern Province 34234, Saudi Arabia.