Recover abandoned carts

Automatically remind shoppers who left a full cart — and see which ones came back and bought.

1. 1

   You need a template first

   A reminder is a message you start, so it must use a Meta-approved template. Create one under Templates before turning recovery on.

2. 2

   Turn it on for your store

   Settings → your store platform → the cart recovery section. Switch it on and choose the template to send.

3. 3

   Set the timing

   Choose the delay after a cart is abandoned, and how many reminders to send (up to 5). One reminder an hour later recovers most of what's recoverable — more than two usually just annoys.

4. 4

   Add a discount to the later reminders

   Optionally attach an incentive that only kicks in from a chosen reminder onwards — so you don't discount someone who would have bought anyway. You can also send a stronger second template.

5. 5

   Watch what came back

   The Cart Recovery page lists live abandoned carts, lets you send a reminder by hand, and shows the shoppers who bought after one — real recovered revenue, not an estimate.