Work the shared inbox
Reply, assign, and understand the 24-hour WhatsApp window — the rule behind every WhatsApp reply.
- 1
Reply inside the 24-hour window
When a customer messages you, WhatsApp opens a free 24-hour window and you can reply with anything. The conversation header counts the time left and warns you before it closes.
- 2
After it closes, re-open with a template
Once the window closes you'll see «24h window closed · template required». Click «Re-open with template», pick an approved template and fill its variables — that message is billed by Meta and starts a fresh window.
- 3
Assign, and keep the order beside the chat
Assign a conversation to yourself or a teammate so nobody doubles up. The customer's orders, cart and details sit in the side panel — no need to open your store dashboard.
- 4
Escalate to a ticket
Anything that needs follow-up — a complaint, a return, a delayed order — becomes a ticket from the same screen, with a status and an owner.