Read your reports

What each section of the Reports page tells you, and how to act on it.

1. 1

   Pick a period first

   Every number on the page follows the period you choose, and is compared against the previous one — so a figure only means something next to its arrow.

2. 2

   How the business is doing

   Revenue, orders and average order value from your connected store. Cancelled and returned orders are excluded from revenue, so this matches what you actually collected.

3. 3

   Inbox & service

   Response time, resolution time and satisfaction. This is the section to watch when customers say you're slow — it tells you whether that's true and when it happens.

4. 4

   Where revenue comes from

   Campaigns, recovered carts and conversations — attributed to the orders that followed them. Use it to decide what to repeat next month.

5. 5

   Export it

   Export the underlying rows when you need to work in a spreadsheet or hand numbers to your accountant.