Filter customers and build accurate audiences

Use purchased products, last-order dates, tags and consent from actual synced records.

1. 1

   Check the source data first

   Sync customers, orders and products from the connected store. Imported contact details alone do not supply purchase history. Check a known customer's order and product before relying on a purchased-product filter. Missing history is unknown data, not proof that the customer never purchased.

2. 2

   Choose conditions and inspect results

   In Customers or the campaign audience builder, choose the available product, last-purchase, city, tag and other conditions. Use the connected product picker rather than a guessed name. Check whether combined conditions mean all or any, then inspect the matching contacts and count.

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3. 3

   Save and reuse where your plan allows

   Name a saved segment clearly, including the product and period. It evaluates the available records; the audience can change after later syncs or purchases. Recheck the recipient preview immediately before sending a campaign.

4. 4

   Keep marketing permission separate

   An order, tag or imported phone is not by itself marketing permission. Campaign eligibility also depends on consent and opt-out status. Configure store permission evidence only for wording customers actually accepted; never mark an unverified list as opted in.

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